Color

#734776

#734776
hex#734776
rgbrgb(115, 71, 118)
hslhsl(296, 25%, 37%)
oklchoklch(0.467 0.091 324.6)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0946

Colors that go with #734776

Sea Green, Charcoal and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a7647

#5b4776 · #764761

#767347 · #477673

Split-complementary

Open in tool →

#617647 · #47765b

#765b47 · #4a7647 · #476176

Contrast

#734776 as textRatioAAAA largeAAAFix
Aaon white
7.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #9b609f as the text (4.57:1)
  • AAA: use #b386b6 as the text (7:1)
  • AA: or shift the background to #cccccc (4.52:1)
  • AAA: or shift the background to #fcfcfc (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734776 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #734776
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734776 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734776-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md