Color

#7331ed

#7331ed
hex#7331ed
rgbrgb(115, 49, 237)
hslhsl(261, 84%, 56%)
oklchoklch(0.523 0.254 290.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1196

Colors that go with #7331ed

Medium Slate Blue, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abed31

#314ded · #d131ed

#ed7331 · #31ed73

Split-complementary

Open in tool →

#edd131 · #4ded31

#ed314d · #abed31 · #31edd1

Contrast

#7331ed as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #661eeb as the text (7.12:1)
Aaon black
3.39:1failpassfail
  • AA: use #8c56f0 as the text (4.7:1)
  • AAA: use #a980f4 as the text (7.08:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7331ed as the background.

Brands using this color

Fonts for this mood

#7331ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7331ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7331ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7331ed-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md