Color

#73172f

#73172f
hex#73172f
rgbrgb(115, 23, 47)
hslhsl(344, 67%, 27%)
oklchoklch(0.371 0.126 11.1)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0446

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17735a

#73175d · #732c17

#2f7317 · #172f73

Split-complementary

Open in tool →

#17732c · #175d73

#5d7317 · #17735a · #2c1773

Contrast

#73172f as textRatioAAAA largeAAAFix
Aaon white
11.1:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #d7335e as the text (4.52:1)
  • AAA: use #e37291 as the text (7.08:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73172f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73172f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73172f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73172f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73172f-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md