Color

#73124a

#73124a
hex#73124a
rgbrgb(115, 18, 74)
hslhsl(325, 73%, 26%)
oklchoklch(0.376 0.14 351.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0457

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12733a

#6b1273 · #73121a

#4a7312 · #124a73

Split-complementary

Open in tool →

#1a7312 · #12736b

#736b12 · #12733a · #121a73

Contrast

#73124a as textRatioAAAA largeAAAFix
Aaon white
10.97:1passpasspassPasses AAA — no fix needed.
Aaon black
1.91:1failfailfail
  • AA: use #d8228c as the text (4.53:1)
  • AAA: use #e869b3 as the text (7.1:1)
  • AA: or shift the background to #a6a6a6 (4.51:1)
  • AAA: or shift the background to #cfcfcf (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73124a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73124a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73124a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73124a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73124a-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md