Color

#7311ac

#7311ac
hex#7311ac
rgbrgb(115, 17, 172)
hslhsl(278, 82%, 37%)
oklchoklch(0.442 0.216 307.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0702

Colors that go with #7311ac

Olive Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4aac11

#2611ac · #ac1197

#ac7311 · #11ac73

Split-complementary

Open in tool →

#97ac11 · #11ac26

#ac2611 · #4aac11 · #1197ac

Contrast

#7311ac as textRatioAAAA largeAAAFix
Aaon white
8.73:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #ab3cec as the text (4.59:1)
  • AAA: use #c374f1 as the text (7.09:1)
  • AA: or shift the background to #bdbdbd (4.65:1)
  • AAA: or shift the background to #e8e8e8 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7311ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7311ac reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7311ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7311ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7311ac-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md