Color

#540c7d

#540c7d
hex#540c7d
rgbrgb(84, 12, 125)
hslhsl(278, 82%, 27%)
oklchoklch(0.354 0.169 307.9)
Closest name: indigo (#4b0082)Relative luminance 0.0363

Colors that go with #540c7d

Crimson, Olive Drab and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#367d0c

#1b0c7d · #7d0c6e

#7d540c · #0c7d54

Split-complementary

Open in tool →

#6e7d0c · #0c7d1b

#7d1b0c · #367d0c · #0c6e7d

Contrast

#540c7d as textRatioAAAA largeAAAFix
Aaon white
12.17:1passpasspassPasses AAA — no fix needed.
Aaon black
1.73:1failfailfail
  • AA: use #ab3cec as the text (4.59:1)
  • AAA: use #c374f1 as the text (7.09:1)
  • AA: or shift the background to #9e9e9e (4.54:1)
  • AAA: or shift the background to #c7c7c7 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #540c7d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#540c7d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #540c7d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #540c7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/540c7d-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md