Color

#730f95

#730f95
hex#730f95
rgbrgb(115, 15, 149)
hslhsl(285, 82%, 32%)
oklchoklch(0.421 0.197 314.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0616

Colors that go with #730f95

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30950f

#300f95 · #950f73

#95730f · #0f9573

Split-complementary

Open in tool →

#73950f · #0f9530

#95300f · #30950f · #0f7395

Contrast

#730f95 as textRatioAAAA largeAAAFix
Aaon white
9.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #ba2aea as the text (4.61:1)
  • AAA: use #d06ff1 as the text (7.23:1)
  • AA: or shift the background to #b5b5b5 (4.59:1)
  • AAA: or shift the background to #e0e0e0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730f95 as the background.

Brands using this color

Fonts for this mood

#730f95 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730f95
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730f95 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730f95-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md