Color

#730b93

#730b93
hex#730b93
rgbrgb(115, 11, 147)
hslhsl(286, 86%, 31%)
oklchoklch(0.418 0.198 315.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0599

Colors that go with #730b93

Forest Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b930b

#2f0b93 · #930b6f

#93730b · #0b9373

Split-complementary

Open in tool →

#6f930b · #0b932f

#932f0b · #2b930b · #0b6f93

Contrast

#730b93 as textRatioAAAA largeAAAFix
Aaon white
9.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #bd1bee as the text (4.56:1)
  • AAA: use #d367f4 as the text (7.02:1)
  • AA: or shift the background to #b3b3b3 (4.56:1)
  • AAA: or shift the background to #dedede (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730b93 as the background.

Brands using this color

Fonts for this mood

#730b93 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730b93
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730b93 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730b93-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md