Color

#73073f

#73073f
hex#73073f
rgbrgb(115, 7, 63)
hslhsl(329, 89%, 24%)
oklchoklch(0.365 0.143 357.4)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0416

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07743b

#720774 · #740709

#3f7407 · #073f74

Split-complementary

Open in tool →

#097407 · #077472

#747207 · #07743b · #070974

Contrast

#73073f as textRatioAAAA largeAAAFix
Aaon white
11.47:1passpasspassPasses AAA — no fix needed.
Aaon black
1.83:1failfailfail
  • AA: use #e30d7b as the text (4.61:1)
  • AAA: use #f660ad as the text (7.2:1)
  • AA: or shift the background to #a3a3a3 (4.55:1)
  • AAA: or shift the background to #cccccc (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73073f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73073f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73073f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73073f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73073f-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md