Color

#730495

#730495
hex#730495
rgbrgb(115, 4, 149)
hslhsl(286, 95%, 30%)
oklchoklch(0.417 0.203 314.9)
Closest name: Ultraberry (#770088)Relative luminance 0.059

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269504

#2b0495 · #95046e

#957304 · #049573

Split-complementary

Open in tool →

#6e9504 · #04952b

#952b04 · #269504 · #046e95

Contrast

#730495 as textRatioAAAA largeAAAFix
Aaon white
9.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #c006f9 as the text (4.64:1)
  • AAA: use #d865fb as the text (7.17:1)
  • AA: or shift the background to #b3b3b3 (4.59:1)
  • AAA: or shift the background to #dedede (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730495 as the background.

Brands using this color

Fonts for this mood

#730495 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730495
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730495 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730495-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md