Color

#72bcfe

#72bcfe
hex#72bcfe
rgbrgb(114, 188, 254)
hslhsl(208, 99%, 72%)
oklchoklch(0.773 0.121 247)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.467

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#feb371

#71fefa · #7176fe

#fe71bc · #bcfe71

Split-complementary

Open in tool →

#fe7176 · #fefa71

#fa71fe · #feb371 · #76fe71

Contrast

#72bcfe as textRatioAAAA largeAAAFix
Aaon white
2.03:1failfailfail
  • AA: use #0175da as the text (4.61:1)
  • AAA: use #0157a2 as the text (7.28:1)
  • AA: or shift the background to #474747 (4.57:1)
  • AAA: or shift the background to #292929 (7.16:1)
Aaon black
10.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bcfe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72bcfe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72bcfe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bcfe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bcfe-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md