# #72bcfe

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72bcfe`
- RGB: rgb(114, 188, 254)
- HSL: hsl(208, 99%, 72%)
- OKLCH: oklch(0.773 0.121 247)
- Relative luminance: 0.467
- Nearest named color: Cooler Than Ever (#77bbff, Δ 0.56) — https://brandsweets.com/colors/cooler-than-ever
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/72bcfe

## Tints & shades

- Tints (toward white): #80c3fe, #8ac8fe, #9acffe, #a4d4ff, #b3dbff, #c2e2ff, #cce7ff, #dbeeff, #e6f3ff, #f5faff
- Shades (toward black): #4dacfe, #2a9bfe, #0b8dfe, #017ae4, #0167c1, #01549d, #01417a, #00315b, #001e38, #000b14

## Harmonies

- Complementary: #feb371
- Analogous: #71fefa, #7176fe
- Triadic: #fe71bc, #bcfe71
- Split-complementary: #fe7176, #fefa71
- Tetradic: #fa71fe, #feb371, #76fe71

## Colors that go with #72bcfe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72bcfe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #72bcfe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Amber** #ffbf00 [pool] — Amber is paired with #72bcfe in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Canva's brand system put Blue beside #72bcfe, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72bcfe: 4 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #72bcfe: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Telehealth and Blue Mono put Midnight Blue beside #72bcfe, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #72bcfe in 4 real palettes, including Mistral AI's brand system and Calendly's brand system, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/periwinkle

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0175da (4.61:1); AA: background → #474747 (4.57:1); AAA: text → #0157a2 (7.28:1); AAA: background → #292929 (7.16:1)
- On black (#000000): 10.34:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Prime Video** — secondary #79b8f3 (Δ 1.698) — https://brandsweets.com/colors/brands/primevideo-com
- **Max** — secondary #71b8f2 (Δ 1.846) — https://brandsweets.com/colors/brands/max-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72bcfe-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72bcfe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.