Color

#72b4ee

#72b4ee
hex#72b4ee
rgbrgb(114, 180, 238)
hslhsl(208, 78%, 69%)
oklchoklch(0.749 0.108 246.4)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4239

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeac72

#72eee9 · #7276ee

#ee72b4 · #b4ee72

Split-complementary

Open in tool →

#ee7276 · #eee972

#e972ee · #eeac72 · #76ee72

Contrast

#72b4ee as textRatioAAAA largeAAAFix
Aaon white
2.22:1failfailfail
  • AA: use #1979cc as the text (4.52:1)
  • AAA: use #135b9a as the text (7.02:1)
  • AA: or shift the background to #424242 (4.54:1)
  • AAA: or shift the background to #242424 (7.01:1)
Aaon black
9.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b4ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b4ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b4ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b4ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b4ee-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md