Color

#72a3fe

#72a3fe
hex#72a3fe
rgbrgb(114, 163, 254)
hslhsl(219, 99%, 72%)
oklchoklch(0.72 0.143 261.9)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3693

Colors that go with #72a3fe

Charcoal, Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fecd71

#71e9fe · #8671fe

#fe71a2 · #a2fe71

Split-complementary

Open in tool →

#fe8671 · #e9fe71

#fe71e9 · #fecd71 · #71fe86

Contrast

#72a3fe as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #1b6afe as the text (4.63:1)
  • AAA: use #014bd5 as the text (7.07:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.16:1)
Aaon black
8.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a3fe as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#72a3fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a3fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a3fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a3fe-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md