Color

#72a174

#72a174
hex#72a174
rgbrgb(114, 161, 116)
hslhsl(123, 20%, 54%)
oklchoklch(0.663 0.083 145.6)
Closest name: Buckingham Gardens (#89a068)Relative luminance 0.3033

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1729f

#87a172 · #72a18c

#7572a1 · #a17572

Split-complementary

Open in tool →

#8c72a1 · #a17287

#7287a1 · #a1729f · #a18c72

Contrast

#72a174 as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #547d56 as the text (4.72:1)
  • AAA: use #3f5f41 as the text (7.18:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.07:1)
Aaon black
7.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a174 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a174
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a174 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a174-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md