# #72a174

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72a174`
- RGB: rgb(114, 161, 116)
- HSL: hsl(123, 20%, 54%)
- OKLCH: oklch(0.663 0.083 145.6)
- Relative luminance: 0.3033
- Nearest named color: Buckingham Gardens (#89a068, Δ 2.929) — https://brandsweets.com/colors/buckingham-gardens
- Moods: muted
- Page: https://brandsweets.com/colors/72a174

## Tints & shades

- Tints (toward white): #7ea981, #8eb490, #9abc9c, #a9c6ab, #b6ceb7, #c2d6c3, #d1e0d2, #dde9de, #edf3ed, #f9fbf9
- Shades (toward black): #649666, #5a875c, #507752, #456847, #3b593d, #314932, #273a28, #1d2b1d, #121c13, #080c08

## Harmonies

- Complementary: #a1729f
- Analogous: #87a172, #72a18c
- Triadic: #7572a1, #a17572
- Split-complementary: #8c72a1, #a17287
- Tetradic: #7287a1, #a1729f, #a18c72

## Colors that go with #72a174

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72a174: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Lexus's brand system put Blue beside #72a174, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #72a174 in 4 real palettes, including Coastal and Kiln, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72a174: 7 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #72a174 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #72a174 in 4 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72a174 in 6 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72a174: 8 real palettes, including Peacock and Guinness's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Guinness (https://brandsweets.com/colors/brands/guinness-com), Open House (https://brandsweets.com/palettes/clean#open-house), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #547d56 (4.72:1); AA: background → #2e2e2e (4.57:1); AAA: text → #3f5f41 (7.18:1); AAA: background → #000000 (7.07:1)
- On black (#000000): 7.07:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72a174-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72a174" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.