Color

#729efe

#729efe
hex#729efe
rgbrgb(114, 158, 254)
hslhsl(221, 99%, 72%)
oklchoklch(0.71 0.149 264.3)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3519

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fed271

#71e4fe · #8b71fe

#fe719e · #9efe71

Split-complementary

Open in tool →

#fe8b71 · #e4fe71

#fe71e4 · #fed271 · #71fe8b

Contrast

#729efe as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #256afe as the text (4.59:1)
  • AAA: use #0147df as the text (7.08:1)
  • AA: or shift the background to #363636 (4.63:1)
  • AAA: or shift the background to #141414 (7.05:1)
Aaon black
8.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729efe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#729efe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #729efe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729efe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729efe-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md