brandsweets

Color

#727fa7

#727fa7
hex#727fa7
rgbrgb(114, 127, 167)
hslhsl(225, 23%, 55%)
oklchoklch(0.601 0.063 270.5)
Closest name: Bay View (#6a819e)Relative luminance 0.2155
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
727fa7a79972

#a79972

Analogous

Open in tool →
727fa77299a77f72a7

#7299a7 · #7f72a7

Triadic

Open in tool →
727fa7a7727f7fa772

#a7727f · #7fa772

Split-complementary

Open in tool →
727fa7a77f7299a772

#a77f72 · #99a772

Tetradic

Open in tool →
727fa7a77299a7997272a77f

#a77299 · #a79972 · #72a77f

Contrast

#727fa7 as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #65749f as the text (4.61:1)
  • AAA: use #4d587a as the text (7.02:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #8b96b6 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727fa7 as the background.

Brands using this color

mcpConnect your agent — build around #727fa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #727fa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727fa7-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md