Color

#72a77f

#72a77f
hex#72a77f
rgbrgb(114, 167, 127)
hslhsl(135, 23%, 55%)
oklchoklch(0.68 0.081 151.5)
Closest name: Lily Pads (#6db083)Relative luminance 0.3275

Colors that go with #72a77f

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72a77f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a77299

#7fa772 · #72a799

#7f72a7 · #a77f72

Split-complementary

Open in tool →

#9972a7 · #a7727f

#727fa7 · #a77299 · #a79972

Contrast

#72a77f as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #51815d as the text (4.52:1)
  • AAA: use #3d6146 as the text (7.01:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a77f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a77f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a77f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a77f-a2beac-b759d4-1f2d29-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md