Color

#727eee

#727eee
hex#727eee
rgbrgb(114, 126, 238)
hslhsl(234, 78%, 69%)
oklchoklch(0.637 0.166 276)
Closest name: Pan Purple (#657aef)Relative luminance 0.2467

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eee172

#72bcee · #a472ee

#ee727f · #7fee72

Split-complementary

Open in tool →

#eea472 · #bcee72

#ee72bc · #eee172 · #72eea4

Contrast

#727eee as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #5766ea as the text (4.67:1)
  • AAA: use #2a3ce5 as the text (7.3:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.93:1passpassfail
  • AAA: use #848ff0 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727eee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727eee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727eee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727eee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727eee-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md