Color

#72bcee

#72bcee
hex#72bcee
rgbrgb(114, 188, 238)
hslhsl(204, 78%, 69%)
oklchoklch(0.766 0.103 239.6)
Closest name: Blue Mana (#68c2f5)Relative luminance 0.4572

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eea472

#72eee1 · #727fee

#ee72bc · #bcee72

Split-complementary

Open in tool →

#ee727f · #eee172

#e172ee · #eea472 · #7fee72

Contrast

#72bcee as textRatioAAAA largeAAAFix
Aaon white
2.07:1failfailfail
  • AA: use #1779ba as the text (4.69:1)
  • AAA: use #115b8d as the text (7.23:1)
  • AA: or shift the background to #454545 (4.63:1)
  • AAA: or shift the background to #292929 (7.03:1)
Aaon black
10.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bcee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72bcee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72bcee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bcee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bcee-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md