Color
#727bdf
#727bdfrgb(114, 123, 223)hsl(235, 63%, 66%)oklch(0.622 0.149 277.2)Colors that go with #727bdf
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #727bdf: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #727bdf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #727bdf in 10 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #727bdf in 12 real palettes, including Qualcomm's brand system and Readymag's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #727bdf in 7 real palettes, including Carrefour's brand system and Hershey's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #727bdf in 7 real palettes, including Marvel's brand system and Foot Locker's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #727bdf in 7 real palettes, including Blueprint and Calm's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #727bdf in 15 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #727bdf
Tints & shades
Harmonies
Contrast
| #727bdf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.74:1 | fail | pass | fail | |
Aaon black | 5.61:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bdf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#727bdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #727bdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/727bdf-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md