Color

#727997

#727997
hex#727997
rgbrgb(114, 121, 151)
hslhsl(229, 15%, 52%)
oklchoklch(0.581 0.047 274.6)
Closest name: Abandoned Spaceship (#747a8a)Relative luminance 0.1949

Colors that go with #727997

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #727997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#979072

#728b97 · #7e7297

#977279 · #799772

Split-complementary

Open in tool →

#977e72 · #8b9772

#97728b · #979072 · #72977e

Contrast

#727997 as textRatioAAAA largeAAAFix
Aaon white
4.29:1failpassfail
  • AA: use #6c7393 as the text (4.66:1)
  • AAA: use #52586f as the text (7.04:1)
  • AA: or shift the background to #0d0d0d (4.53:1)
Aaon black
4.9:1passpassfail
  • AAA: use #9095ad as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727997 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #727997
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727997 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727997-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md