Color

#7278bb

#7278bb
hex#7278bb
rgbrgb(114, 120, 187)
hslhsl(235, 35%, 59%)
oklchoklch(0.596 0.102 278.9)
Closest name: Flood (#6677bb)Relative luminance 0.206

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbb572

#729dbb · #9072bb

#bb7278 · #78bb72

Split-complementary

Open in tool →

#bb9072 · #9dbb72

#bb729d · #bbb572 · #72bb90

Contrast

#7278bb as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #686eb6 as the text (4.67:1)
  • AAA: use #4b519b as the text (7.12:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.12:1passpassfail
  • AAA: use #8d92c8 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7278bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7278bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7278bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7278bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7278bb-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md