Color

#729dbb

#729dbb
hex#729dbb
rgbrgb(114, 157, 187)
hslhsl(205, 35%, 59%)
oklchoklch(0.676 0.065 239.4)
Closest name: Blank Stare (#8b9cac)Relative luminance 0.3128

Colors that go with #729dbb

Charcoal, Peru and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729dbb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb9072

#72bbb5 · #7278bb

#bb729d · #9dbb72

Split-complementary

Open in tool →

#bb7278 · #bbb572

#b572bb · #bb9072 · #78bb72

Contrast

#729dbb as textRatioAAAA largeAAAFix
Aaon white
2.89:1failfailfail
  • AA: use #4b799b as the text (4.66:1)
  • AAA: use #385c75 as the text (7.1:1)
  • AA: or shift the background to #303030 (4.56:1)
  • AAA: or shift the background to #050505 (7.04:1)
Aaon black
7.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729dbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#729dbb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #729dbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729dbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729dbb-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md