Color

#72759d

#72759d
hex#72759d
rgbrgb(114, 117, 157)
hslhsl(236, 18%, 53%)
oklchoklch(0.575 0.061 280.9)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1873

Colors that go with #72759d

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72759d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d9a72

#728a9d · #84729d

#9d7274 · #749d72

Split-complementary

Open in tool →

#9d8472 · #8a9d72

#9d728a · #9d9a72 · #729d84

Contrast

#72759d as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #6f729b as the text (4.61:1)
  • AAA: use #545678 as the text (7.05:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #9395b4 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72759d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72759d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72759d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72759d-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md