Color

#7274ac

#7274ac
hex#7274ac
rgbrgb(114, 116, 172)
hslhsl(238, 26%, 56%)
oklchoklch(0.58 0.086 281.8)
Closest name: Flood (#6677bb)Relative luminance 0.1905

Colors that go with #7274ac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acaa72

#7291ac · #8d72ac

#ac7274 · #74ac72

Split-complementary

Open in tool →

#ac8d72 · #91ac72

#ac7291 · #acaa72 · #72ac8d

Contrast

#7274ac as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #6e70aa as the text (4.6:1)
  • AAA: use #51538a as the text (7.11:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.81:1passpassfail
  • AAA: use #9293bf as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7274ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7274ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7274ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7274ac-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md