Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#727388
#727388
hex
#727388rgb
rgb(114, 115, 136)hsl
hsl(237, 9%, 49%)oklch
oklch(0.562 0.032 283.2)Closest name: Flying Carpet (#787489)Relative luminance 0.1762
Colors that go with #727388
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #727388: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #727388: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #727388 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #727388, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #727388: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #727388: 7 real palettes, including Riverbed and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #727388 in 9 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #727388: 12 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Real palettes that use #727388
Tints & shades
Harmonies
Contrast
| #727388 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.64:1 | pass | pass | fail |
|
Aaon black | 4.52:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727388 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Slate Workspace
Open in tool →Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work.
Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
Fonts for this mood
#727388 reads as muted, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #727388
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #727388 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/727388-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md