Color

#7271bc

#7271bc
hex#7271bc
rgbrgb(114, 113, 188)
hslhsl(241, 36%, 59%)
oklchoklch(0.582 0.114 282.9)
Closest name: Flood (#6677bb)Relative luminance 0.1902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbbc71

#7195bc · #9871bc

#bc7271 · #71bc72

Split-complementary

Open in tool →

#bc9871 · #95bc71

#bc7195 · #bbbc71 · #71bc98

Contrast

#7271bc as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #6f6dba as the text (4.59:1)
  • AAA: use #504ea6 as the text (7.04:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.8:1passpassfail
  • AAA: use #9190cb as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7271bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7271bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7271bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7271bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7271bc-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md