Color

#72624f

#72624f
hex#72624f
rgbrgb(114, 98, 79)
hslhsl(33, 18%, 38%)
oklchoklch(0.506 0.035 71.7)
Closest name: Bear Hug (#796359)Relative luminance 0.1288

Colors that go with #72624f

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f5f72

#72514f · #71724f

#4f7263 · #634f72

Split-complementary

Open in tool →

#4f7172 · #514f72

#4f7251 · #4f5f72 · #724f71

Contrast

#72624f as textRatioAAAA largeAAAFix
Aaon white
5.87:1passpassfail
  • AAA: use #635645 as the text (7.12:1)
Aaon black
3.58:1failpassfail
  • AA: use #84725c as the text (4.54:1)
  • AAA: use #a5937e as the text (7.07:1)
  • AA: or shift the background to #e3e3e3 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72624f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#72624f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72624f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #72624f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72624f-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md