Color

#72615a

#72615a
hex#72615a
rgbrgb(114, 97, 90)
hslhsl(17, 12%, 40%)
oklchoklch(0.507 0.025 43.7)
Closest name: Bear Hug (#796359)Relative luminance 0.1286

Colors that go with #72615a

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a6b72

#725a5f · #726d5a

#5a7261 · #615a72

Split-complementary

Open in tool →

#5a726d · #5a5f72

#5f725a · #5a6b72 · #6d5a72

Contrast

#72615a as textRatioAAAA largeAAAFix
Aaon white
5.88:1passpassfail
  • AAA: use #64554f as the text (7.11:1)
Aaon black
3.57:1failpassfail
  • AA: use #867269 as the text (4.62:1)
  • AAA: use #a5948d as the text (7.22:1)
  • AA: or shift the background to #e3e3e3 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72615a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72615a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72615a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #72615a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72615a-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md