Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#72594b
#72594b
hex
#72594brgb
rgb(114, 89, 75)hsl
hsl(22, 21%, 37%)oklch
oklch(0.486 0.04 50.7)Closest name: Baby Bear (#6f5944)Relative luminance 0.1123
Colors that go with #72594b
Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #72594b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
complementaryshippedTeal sits directly opposite #72594b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #72594b.
Copper #b87333
shippedDesigners have shipped Copper with #72594b: 5 real palettes, including Bakery and Clay & Linen, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #72594b: 4 real palettes, including Trader Joe's's brand system and Newsprint, as the accent.
Peru #cd853f
shipped4 real palettes, including Bakery and Coffee Bar put Peru beside #72594b, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #72594b in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #72594b in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour.
Real palettes that use #72594b
Tints & shades
Harmonies
Contrast
| #72594b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.47:1 | pass | pass | fail |
|
Aaon black | 3.25:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72594b as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#72594b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #72594b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #72594b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/72594b-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md