Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Color
#724a3c
#724a3c
hex
#724a3crgb
rgb(114, 74, 60)hsl
hsl(16, 31%, 34%)oklch
oklch(0.451 0.059 40.1)Closest name: Bison (#6e4f3a)Relative luminance 0.088
Colors that go with #724a3c
Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #724a3c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #724a3c, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #724a3c: 4 real palettes, including Bakery and Bramble, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #724a3c in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Rust #b7410e
shippedRust shows up next to #724a3c in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #724a3c: 6 real palettes, including Darkroom and Oatmeal, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Sepia Mono and Bookshop put Slate Gray beside #724a3c, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #724a3c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #724a3c
Tints & shades
Harmonies
Contrast
| #724a3c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724a3c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#724a3c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #724a3c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #724a3c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/724a3c-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md