Color

#724664

#724664
hex#724664
rgbrgb(114, 70, 100)
hslhsl(319, 24%, 36%)
oklchoklch(0.456 0.074 339.6)
Closest name: Grape Fizz (#64435f)Relative luminance 0.0888

Colors that go with #724664

Charcoal, Teal and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #724664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#467254

#6a4672 · #72464e

#647246 · #466472

Split-complementary

Open in tool →

#4e7246 · #46726a

#726a46 · #467254 · #464e72

Contrast

#724664 as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #9e618b as the text (4.54:1)
  • AAA: use #b78aa9 as the text (7.22:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724664 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724664 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724664
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724664 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724664-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md