Color
#7240e7
#7240e7rgb(114, 64, 231)hsl(258, 78%, 58%)oklch(0.533 0.234 289.7)Colors that go with #7240e7
Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7240e7: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7240e7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #7240e7 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Walmart's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #7240e7, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7240e7: 5 real palettes, including NHL's brand system and Nivea's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #7240e7 in 7 real palettes, including Gemstone and Marvel's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7240e7: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #7240e7 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Real palettes that use #7240e7
Tints & shades
Harmonies
Contrast
| #7240e7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.83:1 | pass | pass | fail |
|
Aaon black | 3.6:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7240e7 as the background.
Brands using this color
Fonts for this mood
#7240e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7240e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7240e7-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md