Color

#723b63

#723b63
hex#723b63
rgbrgb(114, 59, 99)
hslhsl(316, 32%, 34%)
oklchoklch(0.436 0.094 338.3)
Closest name: Grape (#6c3461)Relative luminance 0.0761

Colors that go with #723b63

Teal, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b724a

#653b72 · #723b48

#64723b · #3b6472

Split-complementary

Open in tool →

#48723b · #3b7265

#72653b · #3b724a · #3b4872

Contrast

#723b63 as textRatioAAAA largeAAAFix
Aaon white
8.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #aa5a95 as the text (4.61:1)
  • AAA: use #bf82af as the text (7.03:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723b63 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723b63 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #723b63
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #723b63 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723b63-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md