Color

#723b4e

#723b4e
hex#723b4e
rgbrgb(114, 59, 78)
hslhsl(339, 32%, 34%)
oklchoklch(0.427 0.08 359)
Closest name: Eggplant (#614051)Relative luminance 0.0726

Colors that go with #723b4e

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #723b4e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b725f

#723b6a · #72433b

#4e723b · #3b4e72

Split-complementary

Open in tool →

#3b7243 · #3b6a72

#6a723b · #3b725f · #433b72

Contrast

#723b4e as textRatioAAAA largeAAAFix
Aaon white
8.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #ac5d79 as the text (4.6:1)
  • AAA: use #c1869a as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.56:1)
  • AAA: or shift the background to #ebebeb (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723b4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723b4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #723b4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #723b4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723b4e-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md