Color

#72364f

#72364f
hex#72364f
rgbrgb(114, 54, 79)
hslhsl(335, 36%, 33%)
oklchoklch(0.419 0.09 355.4)
Closest name: Grape (#6c3461)Relative luminance 0.0678

Colors that go with #72364f

Teal, Crimson and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72364f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#367259

#72366d · #723b36

#4f7236 · #364f72

Split-complementary

Open in tool →

#36723b · #366d72

#6d7236 · #367259 · #3b3672

Contrast

#72364f as textRatioAAAA largeAAAFix
Aaon white
8.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #b1597d as the text (4.59:1)
  • AAA: use #c4829e as the text (7.03:1)
  • AA: or shift the background to #bababa (4.59:1)
  • AAA: or shift the background to #e6e6e6 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72364f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72364f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72364f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #72364f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72364f-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md