Color

#723646

#723646
hex#723646
rgbrgb(114, 54, 70)
hslhsl(344, 36%, 33%)
oklchoklch(0.416 0.086 4.6)
Closest name: Eggplant (#614051)Relative luminance 0.0666

Colors that go with #723646

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#367262

#723664 · #724436

#467236 · #364672

Split-complementary

Open in tool →

#367244 · #366472

#647236 · #367262 · #443672

Contrast

#723646 as textRatioAAAA largeAAAFix
Aaon white
9.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #b15970 as the text (4.53:1)
  • AAA: use #c68697 as the text (7.26:1)
  • AA: or shift the background to #b8b8b8 (4.54:1)
  • AAA: or shift the background to #e3e3e3 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723646 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723646 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #723646
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #723646 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723646-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md