Color

#72148f

#72148f
hex#72148f
rgbrgb(114, 20, 143)
hslhsl(286, 75%, 32%)
oklchoklch(0.418 0.189 316.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0606

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#318f14

#35148f · #8f146e

#8f7214 · #148f72

Split-complementary

Open in tool →

#6e8f14 · #148f35

#8f3514 · #318f14 · #146e8f

Contrast

#72148f as textRatioAAAA largeAAAFix
Aaon white
9.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #b932e2 as the text (4.62:1)
  • AAA: use #ce70eb as the text (7.14:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72148f as the background.

Brands using this color

Fonts for this mood

#72148f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72148f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72148f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72148f-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md