Color

#720abd

#720abd
hex#720abd
rgbrgb(114, 10, 189)
hslhsl(275, 90%, 39%)
oklchoklch(0.453 0.233 302.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0747

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55bd0a

#190abd · #bd0aae

#bd720a · #0abd72

Split-complementary

Open in tool →

#aebd0a · #0abd19

#bd190a · #55bd0a · #0aaebd

Contrast

#720abd as textRatioAAAA largeAAAFix
Aaon white
8.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #a638f5 as the text (4.51:1)
  • AAA: use #c072f8 as the text (7:1)
  • AA: or shift the background to #bfbfbf (4.58:1)
  • AAA: or shift the background to #ebebeb (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720abd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720abd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720abd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md