Color

#bd190a

#bd190a
hex#bd190a
rgbrgb(189, 25, 10)
hslhsl(5, 90%, 39%)
oklchoklch(0.51 0.197 30.1)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1154

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0aaebd

#bd0a55 · #bd720a

#0abd19 · #190abd

Split-complementary

Open in tool →

#0abd72 · #0a55bd

#55bd0a · #0aaebd · #720abd

Contrast

#bd190a as textRatioAAAA largeAAAFix
Aaon white
6.35:1passpassfail
  • AAA: use #ae1709 as the text (7.18:1)
Aaon black
3.31:1failpassfail
  • AA: use #e91f0c as the text (4.67:1)
  • AAA: use #f6675a as the text (7.01:1)
  • AA: or shift the background to #dbdbdb (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd190a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd190a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd190a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd190a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd190a-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md