Color

#72049a

#72049a
hex#72049a
rgbrgb(114, 4, 154)
hslhsl(284, 95%, 31%)
oklchoklch(0.42 0.206 312.8)
Closest name: Ultraberry (#770088)Relative luminance 0.06

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c9a04

#27049a · #9a0477

#9a7204 · #049a72

Split-complementary

Open in tool →

#779a04 · #049a27

#9a2704 · #2c9a04 · #04779a

Contrast

#72049a as textRatioAAAA largeAAAFix
Aaon white
9.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #bb10f9 as the text (4.55:1)
  • AAA: use #d365fb as the text (7.02:1)
  • AA: or shift the background to #b3b3b3 (4.55:1)
  • AAA: or shift the background to #dedede (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72049a as the background.

Brands using this color

Fonts for this mood

#72049a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72049a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72049a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72049a-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md