Color

#720490

#720490
hex#720490
rgbrgb(114, 4, 144)
hslhsl(287, 95%, 29%)
oklchoklch(0.411 0.198 316.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0568

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#229004

#2c0490 · #900468

#907204 · #049072

Split-complementary

Open in tool →

#689004 · #04902c

#902c04 · #229004 · #046890

Contrast

#720490 as textRatioAAAA largeAAAFix
Aaon white
9.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #c006f4 as the text (4.57:1)
  • AAA: use #d960fb as the text (7.02:1)
  • AA: or shift the background to #b0b0b0 (4.53:1)
  • AAA: or shift the background to #dbdbdb (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720490 as the background.

Brands using this color

Fonts for this mood

#720490 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720490-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md