#72039b as text	Ratio	AA	AA large	AAA	Fix
Aaon white	9.54:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.2:1	fail	fail	fail	AA: use #ba0afa as the text (4.51:1) AAA: use #d569fc as the text (7.26:1) AA: or shift the background to #b3b3b3 (4.55:1) AAA: or shift the background to #dedede (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72039b as the background.

Brands using this color

Slacksecondary · #730394 · Δ1.209

Fonts for this mood

#72039b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →

mcpConnect your agent — build around #72039b

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #72039b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72039b-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md