Color

#717cda

#717cda
hex#717cda
rgbrgb(113, 124, 218)
hslhsl(234, 59%, 65%)
oklchoklch(0.621 0.141 276.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.2299

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad071

#71b0da · #9b71da

#da717c · #7cda71

Split-complementary

Open in tool →

#da9b71 · #b0da71

#da71b0 · #dad071 · #71da9b

Contrast

#717cda as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #5d69d5 as the text (4.72:1)
  • AAA: use #3847cc as the text (7.14:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.6:1passpassfail
  • AAA: use #8992e1 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #717cda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#717cda reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #717cda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #717cda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/717cda-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md