Color

#714e79

#714e79
hex#714e79
rgbrgb(113, 78, 121)
hslhsl(289, 22%, 39%)
oklchoklch(0.478 0.079 320)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1034

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#56794e

#5b4e79 · #794e6b

#79714e · #4e7971

Split-complementary

Open in tool →

#6b794e · #4e795b

#795b4e · #56794e · #4e6b79

Contrast

#714e79 as textRatioAAAA largeAAAFix
Aaon white
6.84:1passpassfail
  • AAA: use #6e4c76 as the text (7.1:1)
Aaon black
3.07:1failpassfail
  • AA: use #93679e as the text (4.67:1)
  • AAA: use #ae8cb5 as the text (7.22:1)
  • AA: or shift the background to #d4d4d4 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #714e79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #714e79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #714e79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/714e79-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md