Color

#712d95

#712d95
hex#712d95
rgbrgb(113, 45, 149)
hslhsl(279, 54%, 38%)
oklchoklch(0.444 0.167 311.5)
Closest name: rebeccapurple (#663399)Relative luminance 0.0756

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#51952d

#3c2d95 · #952d86

#95712d · #2d9571

Split-complementary

Open in tool →

#86952d · #2d953c

#953c2d · #51952d · #2d8695

Contrast

#712d95 as textRatioAAAA largeAAAFix
Aaon white
8.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #a152cb as the text (4.58:1)
  • AAA: use #bb81d9 as the text (7.26:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d95 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712d95 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712d95
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712d95 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712d95-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md