Color

#712d30

#712d30
hex#712d30
rgbrgb(113, 45, 48)
hslhsl(357, 43%, 31%)
oklchoklch(0.394 0.096 20)
Closest name: Arcane Red (#6a2f2f)Relative luminance 0.056

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d716e

#712d52 · #714c2d

#30712d · #2d3071

Split-complementary

Open in tool →

#2d714c · #2d5271

#52712d · #2d716e · #4c2d71

Contrast

#712d30 as textRatioAAAA largeAAAFix
Aaon white
9.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #bb5459 as the text (4.53:1)
  • AAA: use #ce8387 as the text (7.22:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712d30 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712d30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712d30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712d30-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md