Color

#712ae5

#712ae5
hex#712ae5
rgbrgb(113, 42, 229)
hslhsl(263, 78%, 53%)
oklchoklch(0.508 0.252 291.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1082

Colors that go with #712ae5

Olive Green, Charcoal and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #712ae5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9de52a

#2a3fe5 · #cf2ae5

#e5712a · #2ae571

Split-complementary

Open in tool →

#e5cf2a · #3fe52a

#e52a3f · #9de52a · #2ae5cf

Contrast

#712ae5 as textRatioAAAA largeAAAFix
Aaon white
6.64:1passpassfail
  • AAA: use #6b21e4 as the text (7.09:1)
Aaon black
3.16:1failpassfail
  • AA: use #8c53ea as the text (4.54:1)
  • AAA: use #ab80ef as the text (7.07:1)
  • AA: or shift the background to #d6d6d6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712ae5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712ae5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712ae5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712ae5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712ae5-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md